How to launch your productized service

Once you have finished setting up your website, workflow, and payments, it’s time to finally launch. Now there’s one thing you should keep in mind that a lot of people confuse. You don’t have to launch only once or launch on one place. You should always be launching. Everytime you update your website with a new landing page, launch. When you add a new service or addon, launch. You want to tell the entire world about you and what you do. This is the only way everyone will get to know and it will take seeing your name many times for people to hire you.

Product Hunt

This is the first place I recommend launching your product. The reason is because Product Hunt has a lot of follower from the startup space frequenting the website. So when they see your site and your amazing portfolio, they can reach out or even click that subscribe button.

But launching on PH isn’t as simple as putting up a website and taking a step back watching all the leads come in. No. You need to promote it so that it stays in the top 5, which gets more visibility. One of the best ways to do this is linkedin out reach. There’s a number of producthunt support groups where people will comment, like, and give feedback on your launch. Think of it as a community supporting makers. Make sure you show support back when they ask you to support their launches too. Remember to post your product hunt at 12:01AM PST and start your out reach right away. The first 3 hours is the most important.

Warming up your leads is also important prior to launch. Because you have a very limited timeframe of doing out reach, you want to warm up your followers before the day you launch so they’re ready to support you soon as you launch.

Twitter

Launching on Twitter can be a powerful way to reach a wide audience and generate buzz for your productized service. Here are some tips to effectively launch on Twitter. And remember, you have to be on the side of twitter where your market hangs out. So make sure you’re following, replying, and tweeting people that you want to get hired by. You don’t have to reply “HEY HIRE ME PLEASE”. No. Provide some value, show support, or show you read what they wrote. Be human. Anyways, here’s a list of things to do to make it a successful launch.

1. Build anticipation: Prior to your launch, start sharing teasers and sneak peeks about your productized service on Twitter. Create excitement and intrigue by highlighting key features or benefits that would capture the interest of your target audience.
2. Craft compelling tweets: When announcing your launch on Twitter, make sure your tweets are concise, engaging, and include relevant hashtags. Clearly communicate what your service is about and why people should be excited about it. Consider using visuals, such as images or videos, to make your tweets more eye-catching.
3. Leverage influencers and industry experts: Identify influencers and industry experts in your niche who have a significant following on Twitter. Reach out to them and ask if they would be interested in reviewing or endorsing your productized service. Their support and endorsement can greatly amplify your reach and credibility. You’d be surprised how many will do it just to support you. And at worst, they’ll say no or ignore you. Remember to follow up 1-2 times afterwards in a respectful way.
4. Engage with your audience: As you launch on Twitter, actively engage with your audience by responding to comments, answering questions, and thanking people for their support. This will help you build a sense of community and foster positive relationships with potential customers.

Paid advertisements

Paid advertisements can be a highly effective way to generate visibility and reach a targeted audience for your productized service launch. But make sure you have the budget in case it doesn’t work out. You can test to see if paid ads works for YOU in less than $100. Here are three key steps to create successful paid advertisements:

Choose which network to advertise on. If you’re targeting startups, linkedin and twitter might be a good bet. If you’re targeting consumers, then tiktok or instagram will be a safer bet.

Craft compelling ad content: Create engaging and persuasive ad content that highlights the unique value proposition of your productized service. Clearly communicate the benefits and how it solves the pain points of your target audience. Use eye-catching visuals, compelling headlines, and concise ad copy to capture attention and encourage clicks.

Remember to continuously monitor and optimize your paid advertisements. Track the performance of your ads, such as click-through rates and conversions, and make necessary adjustments to improve results. A well-executed paid advertising strategy can significantly boost the visibility and success of your productized service launch.

Content Marketing

Content marketing is an essential strategy for successfully launching your productized service. By creating valuable and informative content that is relevant to your service, you can attract and engage your target audience, establish your expertise, and build credibility. Here are some effective content marketing strategies to consider:

1. Start a blog: Creating a blog on your website is a powerful way to share insights, tips, and industry knowledge related to your service. Regularly publishing high-quality articles can help position you as an authority in your field and attract organic traffic to your website. Make sure to optimize your blog posts for search engines by using relevant keywords and providing valuable information to your readers.
2. Guest blogging: Collaborating with industry blogs or websites can greatly expand your reach and drive traffic back to your own website. Reach out to influential blogs or websites in your niche and offer to write guest posts. This allows you to tap into their existing audience and establish yourself as a thought leader. Ensure that your guest posts provide value and are aligned with the interests of the target audience of the blog or website you are collaborating with.
3. Create videos: Video content has become increasingly popular and can be a highly engaging and shareable form of content. Consider creating informative or tutorial videos that are related to your service and publish them on platforms like YouTube or TikTok. Videos allow you to visually demonstrate your expertise and provide valuable insights to your audience. Remember to optimize your video titles, descriptions, and tags with relevant keywords for better visibility.
4. Offer free resources: Developing downloadable resources such as e-books, templates, or checklists can be an effective way to provide value to your target audience and establish yourself as an authority in your industry. These resources can serve as lead magnets, capturing the contact information of potential customers and allowing you to nurture them through email marketing campaigns. Make sure your free resources are well-designed, informative, and tailored to the needs of your target audience.

Remember to promote your content through your social media channels and email newsletters to maximize its reach and impact. Share your blog posts, videos, and free resources on platforms like Twitter, LinkedIn, Facebook, and Instagram. Engage with your audience by responding to comments, answering questions, and encouraging discussions. Additionally, consider collaborating with influencers or industry experts who have a significant following on social media. Their support and endorsement can greatly amplify your reach and credibility.

By implementing these strategies, you can make sure you have a successful launch. Doing all of them may sound daunting and difficult, but we’ve seen people do it all in a single day and then launch it the next day. As long as you know who you’re targeting, the problems you’re solving, and have a clear messsage…it will be a great launch. So get out there and launch!